Premier
What did the department spend on (a) marketing and (b) advertising on (i) radio, (ii) television, (iii) print media for every financial year from 2009 to the latest available date for which information is available, for each of the cases, which (aa) radio, (bb) television and (cc) print media were used and (dd) at what cost?
- Marketing
- Radio
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
None |
None |
None |
None |
None |
None |
- Television
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
None |
None |
None |
None |
None |
None |
- Print Media
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
None |
None |
None |
None |
None |
None |
Certain events are sponsored by the WCG but these events also offer a marketing[1] opportunity:
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
Total Spend: R2.373 million |
Total Spend: R2.051 million |
Total Spend: R1.720 million |
Total Spend: R1.820 million |
Total Spend: R2.740 million |
Total Spend: R3.830 million |
|
Klein Karoo Nasionale Kunstefees |
Klein Karoo Nasionale Kunstefees |
Klein Karoo Nasionale Kunstefees |
Klein Karoo Nasionale Kunstefees |
Klein Karoo Nasionale Kunstefees |
Klein Karoo Nasionale Kunstefees |
|
UCI World Cycling Championship |
Soccerex |
Cape Town Climate Change Campaign |
Cape Epic |
Cape Epic |
Cape Epic |
|
Patriots Day Celebrations |
Cape Town Carnival |
Cape Town Carnival |
Cape Town Carnival |
Cape Town Carnival |
Cape Town Carnival |
|
Design Indaba |
Freedom Swim |
Design Indaba |
Design Indaba |
Design Indaba |
Design Indaba |
|
Cape Town International Jazz Festival |
SA Chelsea Flower Show Exhibition |
Cape Argus Cycle Tour |
Cape Argus Cycle Tour |
Cape Argus Cycle Tour |
Cape Argus Cycle Tour |
|
Cape Town Jazz Festival[2] |
Sports and events tourism exchange |
Volvo Ocean Race |
Cape Town Jazz Festival |
Cape Town Jazz Festival |
Cape Town Jazz Festival |
|
Small Business Week |
|
|
|
Eye Tracking Conference |
Freedom Swim |
|
Annual Cape Town Festival of Running |
|
|
|
Cape Town Open Book Festival |
Cape Town Open Book Festival |
|
The South African Golf Open |
|
|
|
Ultimate Xtreme Games |
Ultimate Xtreme Games |
|
The Cape Town Festival |
|
|
|
Plett Rage[3] Student Festival |
Plett Rage Student Festival |
|
The Voice of the Cape Festival |
|
|
|
Two Oceans Marathon |
Two Oceans Marathon |
|
|
|
|
|
|
Volvo Ocean Race |
|
|
|
|
|
|
Design Policy Conference |
|
|
|
|
|
|
Mitchell’s Plain Festival |
|
|
|
|
|
|
Namaqua Festival |
|
|
|
|
|
|
Dreamfields Youth Day Dream event |
- Advertising
- Radio
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
Total Spend: R64k |
Total Spend: R389k |
Total Spend: R1.394 million |
Total Spend: R1.457 million |
Total Spend: R73k |
Total Spend: R795k |
|
Coalition Trading 1099 T/A Lindr |
Heart 104.9 FM |
KFM |
Radio Atlantis |
Heart 104.9 FM |
Heart 104.9 FM |
|
Eden FM |
|
Umhlobo Wenene |
Goodhope FM |
|
Goodhope FM |
|
Radio Atlantis |
|
Goodhope FM |
Bush Radio |
|
Radio Eden |
|
Radio KC |
|
Heart 104.9 FM |
Radio Eden |
|
Tygerberg |
|
Valley FM |
|
Bush Radio |
Gamkaland |
|
Zibonele |
|
|
|
Radio Eden |
Radio KC |
|
Cape Talk |
|
|
|
Gamkaland |
Namakwaland |
|
KFM |
|
|
|
Vallei FM |
Tygerberg |
|
Umhlobo Wenene |
|
|
|
Voice of the Cape |
Vallei FM |
|
|
|
|
|
West Coast Radio |
Voice of the Cape |
|
|
|
|
|
Zibonele |
West Coast Radio |
|
|
|
|
|
|
Whale Coast |
|
|
|
|
|
Zibonele |
|
||
|
|
|
KFM |
|
||
|
|
|
Umhlobo Wenene |
|
Television
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
Total Spend: None |
Total Spend: None |
Total Spend: None |
Total Spend: None |
Total Spend: None |
Total Spend: R0.175 million |
|
|
|
|
|
|
eTV |
- Print Media
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
Total Spend: R2.697 million |
Total Spend: R3.664 million |
Total Spend: R12.527 million |
Total Spend: R9.927 million |
Total Spend: R4.478 million |
Total Spend: R6.615 million |
|
Recruitment and response handling through an agency. |
Recruitment and response handling through an agency. |
Recruitment and response handling through an agency. |
Recruitment and response handling through an agency. |
Recruitment and response handling through an agency. |
Recruitment and response handling through an agency. |
|
The Courier Newspaper |
Government Gazette |
|
Cape Argus |
The Daily Voice |
Cape Argus |
|
Cape Argus |
|
|
Cape Times |
Government Gazette |
Weekend Argus |
|
The Daily Voice |
|
|
Die Burger |
|
Sunday Times |
|
Die Burger |
|
|
Eikestad Nuus |
|
Rapport |
|
Weekend Argus |
|
|
Bolander |
|
Tygerburger |
|
Sunday Times |
|
|
Courant |
|
Eikestad Nuus |
|
Rapport |
|
|
The Courier |
|
Die Son |
|
Government Gazette |
|
|
District Mail |
|
City Vision |
|
Various adverts were placed via the Jobvest agency. |
|
|
George Herald |
|
INC Communities |
|
|
|
|
Hermanus Times |
|
The Next 48 Hours |
|
|
|
|
Die Hoorn |
|
Government Gazette |
|
|
|
|
Knysna/Plett Herald |
|
|
|
|
|
|
Mosselbay Advertiser |
|
|
|
|
|
|
Ons Kontrei |
|
|
|
|
|
|
Oudtshoorn Courant |
|
|
|
|
|
|
Paarl Post |
|
|
|
|
|
|
Suidernuus |
|
|
|
|
|
|
Weskus nuus |
|
|
|
|
|
|
Weslander |
|
|
|
|
|
|
Witzenberg Herald |
|
|
|
|
|
|
Worcester Standard |
|
|
|
|
|
|
The Daily Voice |
|
|
|
|
|
|
Die Son |
|
|
|
|
|
|
City Vision |
|
|
|
|
|
|
Government Gazette |
|
|
Promotional items form part of the advertising classification under SCOA.
|
2009/10 |
2010/11 |
2011/12 |
2012/13 |
2013/14 |
2014/15 |
|
Total Spend: R2.157 million |
Total Spend: R1.486 million |
Total Spend: R0.655 million |
Total Spend: R0.418 million |
Total Spend: R0.365 million |
Total Spend: R0.520 million |
Please note that during 2009/10 and 2010/11 promotional items were purchased to promote the FIFA World Cup 2010.
[1] In return for the sponsorship, the Western Cape Government logo was included on the event marketing materials along with the other sponsors.
[2] It must be noted that there are two Jazz Festival-linked events. One is the main Jazz Festival, the other is the free concert held at Greenmarket Square before the main festival.
[3] The WCG does not support the Plett Rage event itself but the Rage4Good corporate social investment programme which focuses on social inclusion and involving local communities in an attempt to effect sustainable social change.
